The history and development of certain fetishes can sometimes be a hard thing to pin down. Some fetishes can date back centuries, deriving from clothing fads or popular culture throughout the generations. Fetishes that involve physical attributes, boobs, butts, feet etc likely go back to the dawn of time. Physical activities like Bondage and Domination also tend to have a long history because it’s likely they have been practiced in one form or another since humans have been around. Taken at face value, you might think that Sploshing/Wet and Messy (WAM) is a more recent activity, but is that actually the case or is it a fetish that, like many others, has its origins rooted firmly in the annals of history?
What Is Wet and Messy/Sploshing?
What is Wet and Messy/Sploshing? Wet and Messy/Sploshing is a form of sexual fetishism whereby a person becomes aroused when copious amounts of any given substance are applied to the naked skin, face or clothing, of themselves or somebody else. Popular sploshing substances include mud, custard, jelly/jello, whipped cream and similar products. Food often plays a big part in the fetish, but there are many other slimy products people enjoy being covered in.
In modern times it can be argued that WAM was born in the slapstick comedies of the early twentieth century. Pieing, the act of throwing or pushing a pie into another person’s face first made it onto film in the 1909 film ‘Mr Flip’. The act gained traction in the following years when the likes of comedy heavyweights Charlie Chaplin and Laurel and Hardy had pie fights in their hugely successful movies.
Pieing and subsequently, food fights, had become a comedy go to, because people really seemed to enjoy watching other people getting covered in food and goo! Was this the seed that became a global fetish movement, or was it something else?
I would suggest the origins of Sploshing and WAM possibly go back further than that. In Medieval Europe, wrongdoers were punished by being placed in the Stocks or Pillory, wooden devices with holes that were used to secure either the head and wrists/hands (Pillory) and/or the ankles (Stocks). Locals would then toss rotten fruit and vegetables at the accused by way of punishment, thus covering them in muck and mess.
The end goal is humiliation, an important element that remains in some people’s interpretation of today’s WAM fetish.
Incidentally, similar devices to stocks and pillories still exist today within the Bondage and BDSM lifestyle and are used in conjunction with many BDSM sub-genres like tickling and flogging. The modern figurative term “to pillory”, i.e. to expose to public ridicule, actually derives from this device and form of punishment.
Is it too much of a stretch to think that WAM may have developed from such practices?
I don’t think so.
The Legacy Lives On
More recently Wet and Messy and Sploshing as we know them today have played a bigger part in popular culture. From ‘Dunking Chairs’ at the local fair or popular TV game shows who gunge contestants for comedic value, sploshing, in general, is gaining in popularity. I speak as a 40 something Englishman who used to watch a 1970s Saturday morning kid’s show called Tiswas. A key element of that show was the Phantom Flan Flinger. A ‘baddie’ type character created for the purpose of pushing flans or pies into unsuspecting guest’s faces. Another feature of Tiswas were the Four Bucketeers, an ad-hoc musical group created from the four presenters of the show who would sing and throw buckets of water at people. In the UK at least, WAM played a very big part of one of the most popular TV shows of a generation, and today the legacy lives on.
Splosh was a UK magazine that for twenty plus years served as the authority on all things Sploshing, and really put Sploshing/WAM on the map in terms of fetish. The name of the genre, ‘Sploshing’, was actually coined from the name of that publication. The magazine focused on stories about and pictures of men and women covered in gunk and goo, something that splosh lovers had never really had before. It was the beginning of acceptance for the fetish, and legitimacy for all those who enjoyed it. Unfortunately, the magazine ceased publication when the creator and founder Clive Harris suddenly passed away in 2013.
The Wet T-Shirt Phenomenon
Another potential conduit to the Sploshing/WAM movement is that of the Wet T-Shirt contest. Supposedly created by filmmaker Dick Barrymore in an Idaho bar in 1971, the contests became popular throughout the U.S and Europe during the 70s and early 80s and continue to this day. Several scenes in the 1977 film ‘The Deep’ gained notoriety when it featured Jacqueline Bisset swimming underwater in nothing but a white T-Shirt for a top, leaving nothing to the imagination underneath it.
There isn’t always a clear and obvious path to why certain fetishes become popular, or how they evolve in the first place. As Sploshing indicates, there may be many elements over a very long period of time that together conspire to create a popular pastime. On the flipside, it might be that in relation to Sploshing at least, people just enjoy getting covered in slimy gunk? Either way, if Sploshing/WAM is something you think you’d like to explore more, a good place to start is Clips4Sale who have thousands of clips for your enjoyment.