They say fetishes are born in childhood. They say that certain experiences in our formative years can help shape our lives forever, including having influence over the things we find attractive and sexually arousing. This theory likely carries weight in many cases. It may be not so accurate in others.
However, when it comes to Wet and Messy or WAM as it is known in the scene, it probably rings true more often than not. Whether it be splashing around in muddy puddles or impromptu food fights at friend’s parties, we all got wet and messy aplenty when we were kids. While some of us grew up and got into face sitting (or BBW, or CBT or whatever it is we got into), others were happy to stay rolling around in the mud and the custard with others.
We needed to find an expert in the field of WAM, so who better than the man behind the top WAM studio on C4S? He’s Andrew and he very kindly agreed to help us explain this very messy and mysteriously hot fetish.
This month’s edition of Monthly Fetish is dedicated to Sploshing/Wet and Messy. As something of an expert in the field, could you just explain to our readers what Wet and Messy or Sploshing Fetish is, and what it entails?
Wet and Messy also known as WAM or Sploshing, is a love of getting messy, it can be done in numerous forms, some people like dressing up and then get pelted with pies and gunge. Some people love lingerie or nude. One of the common factors seems to be light humiliation, it’s not the kind you find in hardcore movies, it has more of play/comedic element to it. People saying things like, “no you wouldn’t dare”, while somebody is holding a pie or a bucket of gunge.
OK, so with that explained, can you now tell us how you got into the fetish yourself? What was that lightbulb moment when you realized you had a thing for girls covered in gloop?
I’d be in my early twenties when I decided that women looked even sexier covered in gunge and goo. This moved onto all sorts of angles to do with Wet and Messy.
Explain to us a little about the different facets of Wet and Messy (WAM). Am I right to think that different people like different types of messy, like mud, or jelly or custard or whatever? Are other fetishes involved too, like say Clothes Destruction, Food Crush, that kind of thing? What are all the different elements that make up WAM and Sploshing?
This is a good question, there’s no direct answer, it’s open-ended. I’ll give some examples. Some people don’t like mud, just food. Others prefer gunge, some like indoors, some folk outdoors, say at a clay pit or a farm. What you find a lot is several other fetishes will get mixed into the play, you spoke about some of them above, Clothes Destruction, Humiliation, Degrading, Lingerie, Nudity, Mild Bondage, Roleplay. That makes up what people want, are they the elements of WAM? By definition no, that’s the wet and messy part, that’s the core of the play or the fetish, getting messy, what people add on to it, just heightens the event for them. The key is to be creative with the fetish and mix things up a bit.
Say fetish and most people think sex, but that isn’t always the case, and correct me if I’m wrong, but I don’t think it’s necessarily the case with WAM is it? There’s obviously a sexual element to the clips in your store and watching people getting covered in mess, but how does it work? Does the arousal come from watching the girls (or guys) get messy, does it come from imagining yourself in the situation with them or is it something else? Is it maybe the feeling of the mess on the skin, or between the skin if you’re with a partner? As I write I also wonder if there is an element of childhood regression maybe, when we all played in the sandpit or splashed around in puddles over the park and got covered in mud. Do you think there’s merit to that idea? How do you see it?
I can’t answer directly for the viewer as that would be unfair, as they’re not giving out the reply. Fetish and sex! I’ll let everybody into a secret, fetish leads to sex! Boring four-word answer I know! But! It’s how it works. Arousal comes before sex, you watch or see something you like, endorphins kick in, this leads to arousal. The rest everybody can work out themselves!
For me, the arousal happens when watching somebody getting messy, it makes me want to do it, hence why I film it. Funny you should ask about things in younger life, there was a program called Tiswas in the UK, which has a lot to answer for! Certain female presenters getting pied and having buckets of water chucked over them on Saturday morning TV.
You are the man behind Ministry Of Mess, which is basically the top WAM studio on Clips4Sale, so congrats on reaching that status. How did you hear about Clips4Sale, and when did you decide to open a WAM studio on it? Once opened you climbed pretty quickly to the top of the WAM genre. What’s your secret? What do you think sets you apart from the rest?
I heard about C4S through a friend, I had a look and decided to have a go, it started as a hobby in between jobs, and, well, I never went back! What’s my secret? Hard work, really boring, flat answer I know, but it’s the truth. I spend a lot of time with the cameraman discussing reactions to certain things during scenes, we also focus on trying to re-invent things a lot. Some things have been brilliant, others, well, they don’t come out the way you expect, so they fall by the wayside. I’ll give an example, during Messy Humiliation scenes, certain words lift people, deploy the wrong saying at the wrong time and the whole scene can change.
How do you find the models that you use and do they all enjoy getting covered in custard and slop? I guess it could be something they didn’t know they enjoyed until their first shoot?
These days I’m very lucky, I have a waiting list of ladies waiting to come to shoots, in the early days we use to advertise on the relevant adult industry forums. With the advent of Twitter, now every model who wants to follow can and if they like the idea they can then get in touch. We then have numerous discussions to find out if it’s something they really want to do.
As a WAM aficionado, what is the ultimate splosh? Is there an ultimate splosh? Is there one thing you love or would love to dump on your girls or on yourself the most? I think I’d choose baked beans. Maybe that’s something I oughta try?
I can just see a food fight in the C4S offices! The owner would send me a one-line email, all it would say is, ‘Andy!’ Is there one thing I like more than anything else? Custard! Love seeing the girls getting covered in it, none of the crew dislike it. Warm gunge is a popular as well, ladies have been known to bathe in it! Is there one thing I’d like to see more than anything else? I do like going to the farm during summer and combining everything! So the girls do mud romps, streams, endure custard pie barrages and get gunged. All outdoors in the barmy British sunshine! (Doesn’t happen often!)
How do you see the future of WAM and Sploshing? Do you think it’ll be better understood as the fetish lifestyle in general slowly becomes more accepted within society? Or do you think it’ll remain niche and maybe you prefer it that way?
It’s a lot more mainstream with TV in the UK, it’s been on numerous game shows and satire programs, a certain female presenter from daytime television has admitted it flicks her switch. I do wonder if she’s a customer! Will WAM get accepted as a fetish? Please, no sex we’re British, unless it’s at night with the lights off, under a duvet! People are not as liberal as they were, the current government is getting into a tizzy over the whole thing, which is a bit of a shame.
If models would like to get in touch with Andrew you can follow him on Twitter @MinistryOfMess, feel free to Direct Message. Fans are welcome to visit or follow the Twitter feed, they can also visit the Ministry Of Mess website here, or check out the #1 WAM Clips4Sale Store here.